[Stc_presidents-discuss] New CAA Guidelines

Adam Evans aevansb at gmail.com
Wed Jul 22 14:11:17 UTC 2015


Hi Stuart, it sounds like they may not have posted them publicly yet, but
they did provide an informational webinar and then email a copy of the
guidelines to attendees. I've attached the copy they sent me here. Hope
this helps!

On Wed, Jul 22, 2015 at 9:02 AM, Stuart Culshaw <culshaw at rocketmail.com>
wrote:

> So where do we get hold of a copy of these new guidelines? They do not
> appear to have been posted to stc.org yet.
> If I’m able to get hold of a copy and discuss with our chapter leadership
> team, we may be able to make some worthwhile contributions to the
> discussion.
>
> And what’s all this about website migration/moving? Did I miss something?
>
> Regards,
> Stuart Culshaw
> Past President, Treasurer, and Webmaster, STC France.
> Web <http://www.stcfrance.org> | LinkedIn
> <http://www.linkedin.com/groups?gid=1806478> | Twitter
> <https://twitter.com/stcfrance>
>
>
>
>
> On 22 Jul, 2015, at 15:52, Ben Woelk <ben.woelk at gmail.com> wrote:
>
> Robert--The website hosting is not the same as the SIG migration. It's
> only a change in hosting provider. Website administration still lies with
> the chapter.
>
> Debra--You mentioned the difficulty in achieving platinum. What about the
> other award levels?
>
> Debra and Robert--The intent wasn't to reduce participation. I suggest
> getting a preliminary "score" together and contacting the CAA committee and
> the CAC with your concerns, including the delayed availability of the new
> guidelines.
> The webinar about the CAA changes was held on May 19. I don't know if the
> new documents have been posted to STC.org
>
> Incidentally, Rochester hasn't evaluated how they would do on the new
> application yet. We will move the website, but I can't get to it until
> August/September.
>
> It's good that you're having this discussion now.
>
> Ben
> Ben Woelk, CISSP
>
>
>
> Author of *Shockproofing Your Use of Social Media: Staying Safe Online
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> On Wed, Jul 22, 2015 at 9:20 AM, Robert Perry <Robert.Perry at sas.com>
> wrote:
>
>>  As the past President of the Carolina Chapter and the person who about
>> together last year’s application, I totally agree with your assessment. As
>> it stands, if we don’t have a conference and let STC host our website
>> (which is unthinkable based on past experiences), we have no chance of
>> getting an award. The Carolina Chapter has always been honored with
>> Excellence or Distinguished, and last year won the Community of the Year.
>> And yet, this year we won’t meet the requirements as they stand. The new
>> systems seems overly rigid and unacceptable.  I do not agree with being
>> forced to having STC host our website especially based on their poor
>> technical performance over the years.
>>
>>
>>
>> Thanks,
>>
>>
>>
>> *Robert Perry*
>>
>> Technical Writer, Customer Solutions Documentation
>>
>> SAS Institute Inc. ▪ Cary, NC 27513
>>
>> *SAS**®** …* *THE POWER TO KNOW**®*
>>
>>
>>
>>
>>
>> *From:* stc_presidents-discuss-bounces at mailer.stc.org [mailto:
>> stc_presidents-discuss-bounces at mailer.stc.org] *On Behalf Of *Johnson,
>> Debra
>> *Sent:* Tuesday, July 21, 2015 11:32 PM
>> *To:* stc_presidents-discuss at mailer.stc.org
>> *Subject:* [Stc_presidents-discuss] New CAA Guidelines
>> *Importance:* High
>>
>>
>>
>> Hello Fellow STC Presidents,
>>
>>
>>
>> As some of you know, the Community Achievement Awards Evaluating
>> Committee just released its latest CAA application and guidelines. Unlike
>> previous updates, this one is a total revamp.
>>
>>
>>
>>
>> *Have any of you had a chance to review the new application and think
>> about whether your community will be applying for an award this year? What
>> are your thoughts on the achievability of the new requirements? *We
>> would love to know…
>>
>>
>>
>> Our chapter, Orlando Central Florida, bases our chapter activities and
>> initiatives to a large extent on the requirements for the CAA, since
>> according to STC, these are the activities in which communities should be
>> engaging. To this point in the year, we have been working to the previous
>> year’s guidelines as the revamp was not available.
>>
>>
>>
>> Our Administrative Council discussed the revamped guidelines and believe
>> that with so many new requirements, the deletion of many activities that
>> have long been key CAA criteria, the inherent inflexibility of the system
>> (“either you do it or you don’t” with no substitutions and only two Bonus
>> options), and a completely new scoring system that has raised the bar
>> significantly, *communities will be hard pressed to achieve the goals
>> set by the CAA committee within the time remaining in 2015.*
>>
>> We did an item-for-item analysis of the new criteria and projected how
>> our community would stack up against them. We determined that if we did all
>> the things we did last year to earn our community achievement award, we
>> would not qualify for an award under the new system.
>>
>> One reason for this is the requirements were apparently established for a
>> 12-month period but the documents were not posted this year until nearly
>> summertime, and summer is when many chapters go on hiatus. There isn’t a
>> full year’s worth of time to pull off the number of new activities needed
>> to win recognition. For all practical purposes, communities have *four*
>> months to adjust.
>>
>>
>>
>> An example of this is, several activities (both new and carry-overs from
>> previous years’ guidelines) are now scored on a sliding scale heavily
>> weighted towards how many times the activity occurs during the year.
>> Particularly with new activities, which communities were not aware of and
>> may not have been pursuing, with just a few months left in the year it’s
>> not feasible to achieve full points for them.
>>
>>
>>
>> In addition, and in a surprise move (…at least to us) , there is heavy
>> emphasis on *regional conferences*, so much so that communities who do
>> not sponsor one of these conferences are at a tremendous disadvantage. They
>> lose 5 points—that’s 5 out of the baseline total of 83.  Since a Platinum
>> Award requires 90% of the possible points, you can only lose 8.3 points and
>> qualify for it. Thus for all intents and purposes, if you don’t sponsor a
>> regional conference, you can’t earn a Platinum Award.
>>
>>
>>
>> Do you think this was the committee’s intent?  If so, should they
>> consider the fact that smaller communities may not have the person-power
>> to work at regional conferences, nor the financial resources to organize
>> and run them?  In the interest of fairness, we feel the *five* points
>> for a regional conference should be moved to the Bonus category, and not be
>> part of the baseline “required” criteria.
>>
>>
>>
>> …and there are many such examples.
>>
>>
>>
>> *We were wondering what you think… So would you be so kind as to answer a
>> few questions for us as a fellow community?*
>>
>>
>>
>> 1.      If you have submitted CAA applications in the past, were you
>> intending to do so for 2015?
>>
>>
>>
>> 2.      Has the new application changed your mind about applying?
>>
>>
>>
>> 3.      Please comment on the application: Do you believe it’s a fair
>> way to assess the strength of a community’s activities? Specifically, how
>> do you think your community will fare under the new guidelines?
>>
>>
>>
>> 4.      Would your community support an appeal to the CAAEC and the
>> Board (if necessary) to revise the scoring in order to take into
>> consideration the late release of the point assignments as well as to
>> “level the playing field” to account for community size and financial
>> resources?
>>
>>
>>
>>
>> Thanks for your input!
>>
>>
>>
>> *Debra*
>>
>> *Society for Technical Communication – Orlando Central Florida Chapter
>> President*
>> * ____________________*
>>
>> *Debra D. Johnson *
>>
>> *Technical Communication Lead **| **Information Technology Services **| **Knowledge
>> Management  **| **Content Strategy **| **Information Development,
>> Delivery, and Storage*
>> *Wyndham Vacation Ownership*
>>
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>>
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>>
>> *debra.johnson at wyn.com* <debra.johnson at wyn.com>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
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>
>
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